Your Ultimate Guide to Writing a Good Media Release

Creating and delivering a media release is one of the best methods to spread information or tell a story involving your business. You can use this strategy to send word to the media that you have released a new product, signed a new contract, or just shared an opinion about the latest trends in your industry. But for a media release to be effective, it should be newsworthy, which means that it should contain something new and interesting for the readers. Otherwise, it will not get picked up. With that said, here is how to write a media release:



how to write a media release


1. Prepare

Before you write, jot down all the major points that cover your story, including facts that the public needs to know. Then, find an angle from which you can discuss these points in a way that makes your story more attractive. This is especially true if you are writing about an event that everybody else is also writing about. So, if you are trying to learn how to write a media release Australia has for an annual festival the country celebrates, for example, you should think about what will be different about this year’s event. Stating what will be unique about it makes your story more topical.

2. Write a catchy headline

Make sure your headline will be catchy, while summarising the major points of your story. This way, those who will stumble upon your story will most likely read it to the end. Also, remember to write it in bold.

3. Start with a succinct lead paragraph

The lead paragraph should contain most important information, so readers will have an idea of what your story is all about at first glance. In a succinct way, it should explain the 5 W’s—Who, What, When, Where, and Why—to give an overview of the story. Moreover, do not make it too long or it will bore the readers right at the start.

4. Create a body that delivers important information in a flowing manner

The body should expand what you are talking about in the lead paragraph. Typically, you should write in the inverted pyramid structure, but if you have limited space for publication, you can trim down on the less important information and keep the most important ones. You can also use quotes to make your article more authoritative, but make sure to make attributions. Remember that the media will often check on quotes, and they find them more trustworthy when properly sourced.

5. Finish with a good ending paragraph

As for the ending paragraph, you can write it as a summary of essential information about the story or a message that reminds the reader of a certain purpose. It is also customary to end your article with “–Ends-“ to let the readers know it has finished.

Sure enough, media releases are an effective method to gain publicity among journalists. By considering the tips mentioned above, you can ensure they will be good for your audience to read. Now, if you want to find how to write a media release and other forms of public relations (PR) material to improve the reputation of your business, you can visit